Financial Analysis of Coca-Cola Research Paper Example | Topics and Well Written Essays - 1250 words

Financial Analysis of Coca-Cola - Research Paper Example The four financial statements of a company are included in its annual report. The four financial statements are the income statement, balance sheet, statement of retained earnings, and the statement of cash flow. This paper will analyze the financial performance of Coca-Cola to determine if the company is a good investment option. Two financial tools that are going to be used to analyze the financial performance of Coca-Cola are horizontal analysis and ratio analysis. The Coca Cola Company is the largest soft drink company in the world. The company has a long history of success in the market since it was founded 127 years ago. The flagship product of the firm is the Coca Cola drink. Other brands that the company owns include Sprite, Fanta, Diet Coke, Coca Cola Zero, and Danasi. The company has a product portfolio of 3,500 products. The organization is a global company that operates in 200 countries worldwide. The mission of the company is to refresh the world, inspire moments of optimism and happiness, and to create value and make a difference (Coca-colacompany). The values of the company include leadership, collaboration, integrity, diversity, and quality. The company is a publicly traded firm whose stocks are sold in the New York Stock Exchange under the symbol KO. The price of Coca Cola common stocks as of April 19, 2014 was $40.72 (Yahoo). The market capitalization of the firm is $178.84 billion. Horizontal analysis measures the year to year difference in all the accounts of the income statement and balance sheet. The revenues of Coca Cola decrease by 2.42% in 2013, while its net income went down by 4.82%. The cash of the firm went up by 23.36% in 2013. Coca Cola’s total assets increase by 4.5%. In 2013 the enterprise had a 0.82% increased in total equity. The total liabilities of the firm increase by 6.81%. The gross margin is a measure of the broad profitability of a company. Coca Cola Company had a gross margin in