Sourcing Strategy at General Mills - 690 Words

Developing a sourcing strategy is vital with my new â€Å"buyer† position at General Mills. I need to consider what General Mills is looking for and what best suits their company. The first step I need to take in developing a sourcing strategy is to conduct an assessment of General Mills current spending. According to General Mills’ Annual Report, the payments due in 2014 are $3,844,200. This amount includes long term debt, accrued interest, operating leases, capital leases, and purchase obligations. At this time, General Mills can expect to spend $2,730.70 on cocoa each month. The second step will be assessing the supply market and discovering who offers what. General Mills is a member of the World Cocoa Foundation, which helps create contact with cocoa farmers, origin governments, and environmental organizations. It is very important to consider environmentally and labor friendly options when developing my sourcing strategy for cocoa beans. General Mills does not want to risk partnering with an unethical cocoa farmer who violates labor laws using young children or putting the workers through harsh conditions. Next I will need to conduct a total cost analysis to see how much it would be to purchase cocoa. The monthly cost of cocoa beans fluctuates monthly. In January, 2010 cocoa beans were being sold at their highest- $3,525.12. Currently, cocoa beans are sold for $2,730.20. It may be wise to purchase a larger amount of cocoa beans when the cost of them declines, to saveShow MoreRelatedMarketing Plan For Quality Freelance Writing Company Essay1480 Words   |  6 PagesContent Company Marketing Plan Quality Freelance Writing Companyâ€Æ' Table of Contents Topic Page # Company Description 3 Business Mission 4 Situation Analysis (SWOT Analysis) 5 Objectives 10 Marketing Strategy 12 Implementation, Evaluation and Control 21 Summary 24 Works Cited 25 Company Description GreaterThings Freelance Content Company (GreaterThings FCC) is a writing company that provides quality blog and websiteRead MoreGeneral Mills It3528 Words   |  15 PagesCorporate Information Technology Assessment of General Mills MGT 6530-Managerial Application of Technology The College of Saint Scholastica Executive Summary General Mills is one of the largest food companies in the world, and uses an extensive array of information technology (IT) to support its day-to-day operations. This paper focuses on three primary IT areas within General Mills: supply chain, data retention and marketing. Specific technologies reviewed for this assessment includeRead MoreLi Fung1747 Words   |  7 Pageschain; • Adopt information technology to optimize the operation of the supply chain; • Shorten production lead time and delivery cycles; and • Lower costs in sourcing, warehousing and transportation LF believes that these core principles are key factors for success in managing a global supply chain. Using the principles, LF developed strategies in dispersed manufacturing, a global supplier network, customer-centric organizational structure, and the Internet. Dispersed manufacturing meant that theRead MoreBusiness Case Analysis of Mass Merchandisers1506 Words   |  6 Pagessalary of $100k. If complete a reduction in workforce for all of WWAV’s sales team, we can achieve $26M in savings for each year post acquisition. 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In a saturated consumer product industry, the company aims to develop a blue ocean strategy through developing strategic core competencies and an international competitiveness in order to outperform its competitors and achieve further growth. Taking the US and Canadian markets out of the equation, the paper aims to find effective global marketing strategies that empowerRead MoreBackground Inditex, One of the Worlds Largest Fashion Distributors, Has Eight Major Sales Formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home Y Kiddys Class- with 3.147 Stores in 70100262 Words   |  402 Pagesdirect hierarchical control and influence. This thesis is about the intersection between Corporate Social Responsibility (CSR) and Supply Chain Management. That is, the point when an issue on a focal company’s CSR agenda becomes an issue for its sourcing, purchasing and supply management operations. I use the term upstream CSR when I refer to this phenomenon. I define upstream CSR as the management of environmental and social aspects that are determined, or occur, upstream within the supply chainRead MoreSummer Internship Report on Madura Garments6439 Words   |  26 Pagescome in during the Trade shows held twice a year 6 months prior to the launch of a season (Spring-Summer or Autumn-Winter). Sourcing and production plan for those channels so are essenti ally done against fixed orders. But for Institutional Channel orders are not predetermined and customers come in with orders with very short lead time. This makes sourcing and manufacturing strategy for this process completely different from traditional channels. Currently the company Madura Garments (for referenceRead MoreSummer Internship Report on Madura Garments6431 Words   |  26 Pagescome in during the Trade shows held twice a year 6 months prior to the launch of a season (Spring-Summer or Autumn-Winter). Sourcing and production plan for those channels so are essentially done against fixed orders. But for Institutional Channel orders are not predetermined and customers come in with orders with very short lead time. This makes sourcing and manufacturing strategy for this process completely different from traditional channels. Currently the company Madura Garments (for reference and

Human Relations Bad/ Good Experience Free Essays

On Tuesday Sept. 5 I signed my daughter up for cheerleading at Jefferson elementary school. Upon arriving you are required to pay $60. We will write a custom essay sample on Human Relations Bad/ Good Experience or any similar topic only for you Order Now 00 for sign up and also a $7.00 registration fee, pom poms are $25.00 and the uniform is $50.00. According to the flier there is a team for girls between the ages 5-7 and another for the ages 8 and over. During practice I noticed that the other girls were much younger and also shorter then my daughter and I felt it would be a better fit for my daughter to cheer with the older girls. I asked the coach since my daughter will be turning 8 years old next month if she could join the team with the older girls, The coach â€Å"said no , I was very upset, so I requested my money back. My money was returned and I found a new cheerleading program for my daughter with a more understanding coach. Good experience On Wednesday Sept.6 I went to the Taco Bell located in Alhambra Ca just off Fremont street. I ordered several taco’s with no tomatoes and 2 small drinks to go. When I arrived home and begun to eat my food I noticed the tacos had tomatoes. I called the taco bell to inform them a mistake was made on my order. The manager was very apologetic and asked if I could come back to the restaurant to replace my order, â€Å"I agreed. When I arrived I asked for the manager he replaced my order and gave me 3 free tacos and a coupon for a free meal. I was very thankful and will continue to shop there. How to cite Human Relations Bad/ Good Experience, Essay examples

Marketing of Mondelez International-Free-Samples-Myassignmenthelp

Question: Discusss about the Sustainable Management and Marketing of Mondelez International. Answer: Introduction Mondelez International is a widely known American confectionary, food and beverage company that produces gum, powdered beverages, confectionery, and biscuits (Berg 2016). The employee strength of the company is about 90,000 and it has been headquartered in USA. The product portfolio of Mondelez International includes several billion-dollar brands like Stride, Trident, Oreo, Cadbury and Halls and with the same; the brand has consumers from 165 different countries (Fernandes, Gupta and Vidyasagar 2016). This paper is going to elaborate on analyzing its macro and micro environmental factors through marketing mix and SWOT analysis. It shall further shed light on the sustainable marketing initiatives taken by this company and will suggest few strategies and principles that it could be used by it in order to improve its business. Discussion Marketing Mix Product The company has large array products and maximum of its products are been gained by its merger with the brand Cadbury. Cadbury has generated a large number of cash cows in its range of products. Perk, Dairy Milk, Bourneville, Five Star, Cadbury clairs are some of the popular products in the chocolate business (Pai and Subramanian 2014). Under the segment of biscuits, the company has launched Oreo in the year 2010 that is indeed gaining a market share at a very rapid pace, covering up more than 100 crores in the revenues. Under the beverage segment, bournvita again is the major leader in the milk additives. Along with that, the mouth freshener or the remedy for cold and cough- Halls, is used by the people all over India. Because of such a huge range of products in its portfolio, Mondelez is one of the leading names in the field of chocolates, all over the world. Price Along with the quality of the product, there comes the price that Mondelez too considers to a great extent. Since the quality of all its products are high as well as the Oreo biscuit and bevarages too requires a continuous marketing in the market to remain on the top, the product price of the Mondelez is also quite high for some products of it (MacGregor et al. 2016). However, for the other products that need less or no marketing, the prices are much low and reasonable enough. Because of its positioning, Dairy Milk is regarded as one of the most premium brands of chocolates, but as its price is much low than the other premium chocolates, it is accepted by near about each of the target segments (Shrivastava 2016). There are varieties of product of Mondelez and depending on the type of consumer who are going to buy them, their pricing are set accordingly. Distribution strategy- The distribution strategy of the company is really fantastic and is at the same time, widespread as well. The product of the company is available in all the urban areas including the A, B and C category of towns. It also follows the same strategy of FMCG. The products are available globally at every vending machines, grocery stores, wholesale clubs, drug stores, malls, hospitals and department stores. It could be bought from the online stores like Big basket, eBay and Amazon as well. It has a very effective distribution network. It has distributed all its products in foreign markets including India. All the major developing countries and cities are covered by the distribution network of the company. Promotion The product promotion of the company is done through television advertisement, magazine advertisements and through billboards. The main aim of the company is to manufacture such products that would be enjoyed by everyone (Mythily 2015). It targets the kids aging from 2 to 15 years to the youngster and old people as well. Most of its advertisements are animated so as to appeal the imagination of the kids. However, the promotion of different product is different. For the promotion of Bourneville, the company has kept a position that- You dont buy a Bourneville, you earn it. The Cadbury celebration has a good customer base, where the chocolates are brought in huge amount and are given to the employers, vendors and clients (SB and Sailaja 2014). marketing. SWOT analysis Strengths Mondelez has built a strong dealer and distributor community within few years of its emergence and this has made the dealers to invest in training their sales executives for pitching different consumers in different unique ways. In has recently invested in the Global Research and Development Hubs in Poland, Brazil, Mexico and India, that is helping them in recruiting better candidates as well as retaining and developing talents across a huge range of fields. As discussed above, it has billion dollar brands such a Cadbury Dairy milk, Oreo, Milka, Trident gum, Halls candy and Toblerone etc. These brand are aiding to revenue for Mondelez (Pai and Subramanian 2014). Weaknesses There is a fluctuation in the EPS (Earning per Share). The EPS was decreased by 76.4% in the year 2016 and was increased by 246.9% in the year 2015. Such a fluctuation suggests that there is unevenness in the execution of the strategies. From the below mentioned graph, it can be depicted that there was a notable decline in the total revenue in the year 2016 by 10.5% and in the year 2015 by 13.5% (Das nair, Nkhonjera and Ziba 2017). Graph: Revenue history of Mondelez (Das nair, Nkhonjera and Ziba 2017) Opportunities There is a significant reduction in the sales of biscuits in Latin America. In the year 2016, it was reduced to 734 million dollars from 1605 million dollars, which was about 54%. Hence, the company can increase its sales of biscuit in Latin America.. The company can also diversify its product portfolio by adding into it other segments such as that of snacks. Mondelez can expand its business in other developing nations (Leonidou, Katsikeas and Morgan 2013) Threats The growing strengths of the local distributers Increase in competition in the modern business market among the competitors, some of its major competitors is Mars, Hershey and Cargill and they truly have a powerful brand reputation in the market (Leonidou et al. 2013). The cost of the products used to make the company products is rising along with increase in fuel cost, labor cost, distribution cost etc (Tate et al. 2014). This is resulting in reduction of the margins of the brand. Company position among the other three Among Barry Callebaut, Hershey and Cargill, Mondelez is ranking number two after Hershey. It is the second leading chocolate manufacturing companies after Hershey. Sustainable marketing principles The company has launched a website for its customers called the DearCadbury.com, with an aim to make its customers aware regarding ethical sourcing and the environment (Sakas, Vlachos and Dimitris 2014). Targeted at the customers, schools and its own workers, Mondelez is making sustainability as major part of its long-term strategy with a hope that the website will reflect this. The company also considers the needs of each of its customers, right from the kids to the older ones or say, from the impulse purchase to the family treats (Casadesus, Masanell and Zhu 2013). Mondelez designs its products to coincide with the Easter, Christmas, Fathers and Mothers day and various other calendar landmarks. Cadbury also uses the Choose Cadbury marketing strategy in order to encourage a relation between these events and the chocolates. Furthermore, the company follows distribution strategy. Though the company is following FMCS, still it is unable to make its products available in some of the urban and rural regions. However, it makes its products available through the CF from the wholesaler or the retailers to the end users and this is a three tier distribution approach. Conclusions From the above analysis it is clear that Mondelez is indeed a leading American confectionary, food and beverage company that has the potential to become the top most company in the list of the best food and beverage companies. However, based on the above analysis there are few recommendations made below: Single marketing strategy is not sufficient in order to achieve the strategic objectives in such a contemporary business environment. Hence, Mondelez should apply the mixture of strategic marketing models whose optimal combination would rely on individual conditions in particular to targeted markets of the individual. It must differ in its strategic approaches depending on different individual market. References: Berg, B., 2016.As sweet as it gets: Corporate social responsibility in the confectionery industry(Doctoral dissertation, Quinnipiac University). Casadesus?Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), pp.464-482. Das Nair, R., Nkhonjera, M. and Ziba, F., 2017. Growth and Development in the Sugar to Confectionery Value Chain. Fernandes, S.F., Gupta, P. and Vidyasagar, A., 2016. Cadbury IndiaSweet Turning Sour.Ushus-Journal of Business Management,15(4), pp.37-54. Leonidou, C., Katsikeas, C., Morgan, N. 2013 "Greening" the marketing mix: do firms do it and does itpay off?. Journal of the Academy of Marketing Science, 41(2), 151-170. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. MacGregor, J.F., Liu, Z., Bruwer, M.J., Polsky, B. and Visscher, G., 2016. Setting simultaneous specifications on multiple raw materials to ensure product quality and minimize risk.Chemometrics and Intelligent Laboratory Systems,157, pp.96-103. Mythily, G., 2015. A SURVEY ON CONSUMER BUYING BEHAVIOR AND BRAND AWARENESS OF CADBURY AMONG STUDENTS IN SCHOOL AND COLLEGE CANTEENS IN CHENNAI.International Journal of Management Research and Reviews,5(12), p.1204. Pai, V.S. and Subramanian, R., 2014. Kraft Foods, Inc. in IndiaThe Cadbury Acquisition.Asian Case Research Journal,18(02), pp.371-399. Sakas, D., Vlachos, D. and Nasiopoulos, D., 2014. Modelling strategic management for the development of competitive advantage, based on technology.Journal of Systems and Information Technology,16(3), pp.187-209. SB, P. and Sailaja, M.V., 2014. Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets).International Journal of Scientific Research and Management,2(6). SHRIVASTAVA, A.K., 2016. COMPARATIVE ANALYSIS OF FAST MOVING CONSUMER GOODS: AN EMPIRICAL ANALYSIS OF CADBURY AND NESTLE.Global Journal of Multidisciplinary Studies,5(3). Tate, W.L., Ellram, L.M., Schoenherr, T. and Petersen, K.J., 2014. Global competitive conditions driving the manufacturing location decision.Business Horizons,57(3), pp.381-390.