Jollibee

I. BRIEF HISTORY AND DESCRIPTION OF THE COMPANY Jollibee Phenomenon Jollibee is one of the Philippines' phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor, it later expanded its menu to include hot sandwiches and other meals. With encouraging success, Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines.In 1984, Jollibee reached the P500 million sales mark, catapulting the company into the list of Top 500 Philippine Corporations. In 1987, barely 10 years in the business, the company joined the ranks of the Philippines' Top 100 Corporations. It then became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the g roundwork for sustained expansion locally and beyond the Philippines. Undisputed leadershipJollibee is the country's leading fast food chain. The size, geographic expanse and breadth of the company's operations have grown exponentially – from a handful of Jollibee stores twenty-five years ago to over 400 stores in the Philippines and several international stores in countries like the United States and Hong Kong. It is now an international brand with phenomenal milestones that has made millions of Filipinos proud. But Jollibee's leadership is not only reflected by market share (the company enjoys more than half of the entire fast food industry); numerous local and global awards attest to this as well.Recipe for success The foundation of Jollibee's rapid growth has been its strategy to establish dominant market coverage complemented by its superior menu line-up, creative marketing programs and efficient manufacturing and logistics facilities in support of its widening restauran t chain. It is powered by teams of well-trained individuals embracing the culture of integrity and humility, working in a family-like environment of fun and togetherness. As a corporate citizen, Jollibee is also committed to serve its host communities.The company not only nourishes bodies but also people's spirits through countless socio-civic projects. A triumph for and of the Filipino Jollibee dedicates its continuous success to those who have supported the company from the very start – the Filipino people. Jollibee has grown to be so well loved that every time a new store is opened, especially overseas, Filipinos form long queues to the store without fail. It is not just a place where they feel at home; it is a stronghold of heritage, a monument of Filipino victory. Values †¢ Always customer first †¢ Excellence through teamwork Spirit of family and fun †¢ Frugality, Honesty and Integrity †¢ Humility to listen and learn Mission †¢ We bring great tas te and happiness to everyone Vision †¢ Become the most dominant and best-tasting QSR†¦ †¢ The most endearing brand†¦ that has ever been †¢ We will be within reach of every Filipino†¦ †¢ We will lead in product taste at all times†¦ †¢ We will provide FSC excellence in every encounter†¦ †¢ Happiness in every moment. Jollibee Operations Bee happy†¦. Langhap-Sarap sa Jollibee! Day in, day out, Jollibee serves over one million Filipinos who flock to its more than 400 stores all over the country.In ways, small and grand, Jollibee's tasty food, cheerful service and friendly crew touch the lives of so many people who leave its stores with happy memories that will last long after that birthday party, first date or even just that simple meal a customer had when he dropped in one rainy day. From a modest beginning, Jollibee has grown to become not only the number one fast food chain in the Philippines with over 400 stores nationwide, but is also an international brand that has the distinction of being one of the world's most admired companies by the Far Eastern Economic Review. But Jollibee is not stopping here.To reinforce Jollibee's capability to enhance it leadership and build growth, the Management embarked on a broad range of strategic initiatives. Since its starting 1975, the company has expanded tremendously. The phenomenal growth is attributed to the company's unwavering quest to serve and delight the Filipino customer as well as its ability to anticipate and adapt to the ever-changing market environment. Jollibee continues to push its store network expansion maintaining lead over competition, focused on optimum results from right -sized stores on the best site selection in trading territory.This ensures effective and efficient market coverage. To meet the challenges of a more intensely competitive market and to manage the business more effectively, the company undertook a major initiative to re-align th e structure of Jollibee Philippines. The new organization, which has successfully been put in place, has the capacity of enhancing continued dominance in the quick service industry. In 2000 Jollibee Philippines was decentralized into four autonomous Regional Business Units (RBU), corresponding to the country's major geographic markets: Mega Manila, North Luzon, South Luzon and Visayas-Mindanao.The decentralization has structured each RBU into a more manageable business size and span of control. Key support functions like human resources and administration, finance and network development have been transferred to the RBU for greater efficiency in the delivery of products and services, quicker coordination and more timely decision-making. The Head Office/Corporate Services functions (Marketing, Finance, Restaurant Systems, Engineering) have been re-aligned as Support Center to provide continuing assistance to the RBUs and provide corporate-level directions.The new structure has proven to be more responsive to the needs and challenges of a rapidly growing organization and an even more dynamic market. The program has resulted to better execution of programs and renewed enthusiasm and commitment from the Jollibee people. Parallel to all of the above initiatives is the continuous improvement of operating productivity and efficiency across the Jollibee fastfood chain. It continues to initiate improvements on equipment and facilities as well as store procedures to generate faster volume turnover and achieve better quality in the delivery of products.Jollibee remains firm in its resolve to maintain its dominance in the fastfood industry. It will continue to push forward with its strategic programs and aggressively pursue further network expansion to ensure superior market coverage nationwide. Most importantly, it will continually apply itself to the paramount task of consistently delivering superior tasting products at the most affordable prices and services of the hig hest standards in a bright and clean store environment. MARKETING STRATEGYIn line with its long-term goal to be the dominant food service leader in the country, the company acquired Greenwich Pizza in 1994 enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. A year later the company acquired the franchise of Delifrance, an international food company. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.In 2000, the strategic acquisition of Chowking solidified the company's position as the dominant leader and allowed it to have leadership in a major fast food market – the Oriental quick service restaurant segment. The incorporation has revitalized Chowking; providing a platform for the growth of the business and further increasing the enterprise value of the Jollibee Group. Jolli bee's advertising is deeply rooted in the traditional Filipino values of family and love for children. Fueled by Filipino creativity, its expression â€Å"Atin ang Langhap Sarap! is anchored on its products' unique taste and superiority. It aims to be perpetually in the public consciousness through television, radio, print, cinema advertisements and billboards. The company also sponsors selected community activities. Moreover, premium items and toys are offered to bring home and display on the toy shelf. Likewise, as a way to ensure that the superior equity is sustained and a strong, cohesive and comprehensive visual identification in all Jollibee stores is created, a system – wide Jollibee retail identity was initiated.The international graphic design group, Addison was commissioned to formulate the new retail identity that is more dynamic and fun-oriented. The new retail identity is an integrated system encompassing the total restaurant design from the menu-board and vario us signages, the dining equipment and area, to the Playland and other facilities. The product menu is continually reviewed to sustain consumer excitement. Existing products are improved and re-launched. New products are test-marketed in keeping with the strategy of having a continuing fresh line up of products.All these to respond to customers' changing needs and preferences which has been a major factor in Jollibee's success. At the forefront of innovative marketing and advertising program are the Value Meal product upgrades and additions. This has indeed proven to be an effective response to the narrowing consumer spending power brought about by the current economic crunch. Jollibee owns the children market and will endeavor to keep its stronghold on this segment. Hence, Jollibee continues with its Jolly Kiddie Meal promotions, offering a choice of Regular Yum, Spaghetti Special or Chickenjoy.SALES FORECASTING, PRODUCTION SCHEDULING AND MATERIALS REQUISITION PLANNING Sales Forecas ting The sales forecasting done by the store manager is the main determinant of the amount of supplies the store will need. Sales is proportional to the number of products sold so forecasting sales in advance would tell how much supplies the store need to order. Sales is projected daily or weekly and is based on the store’s sales history. From the sales history, the store manager can determine the store’s day type. The day type refers to the categories of a day’s performance.These are Slack, Semi-Peak, and Peak. Knowing the store’s day types will help the store manager determine the sales projection. Production Scheduling Production scheduling is done after determining the demand for each of the products. Each of the product has different production schedules. This is because the demand of one product is different from the demand of another product. They have also different times of peak sales. The schedule determines the number of product to produce for every hour of the day and the number of product to maintain on the warmer bin.Supplies Planning It is the system of planning the amount or volume of materials needed by the store to meet the demand for products at specific volume of transactions for a given a period. Objective of Supplies Planning Through supplies planning, the store manager gets to determine the actual order for each item in the store. Supplies planning prevents overstocking and stockout of supplies. The steps in supplies planning are: 1. Plan the supplies needed by the store based on sales projection. 2. Ensure correct perishable and nonperishable inventories. 3.Update the stock factors according to changes in sales trend. What are the supplies? The store’s supplies vary from cleaning materials to hand towels to frozen patties. Supplies are categorized into two: Daily Supplies – wet/frozen/items that are highly perishable Weekly supplies – dry items like packaging and cleaning materials Actual Order of Supplies The actual amount of supplies that the store will order from Commissary. This is relayed either thru the web or iBOS. This is where supplies and requisition comes in. The prerequisites of the actual order of daily supplies are: . forecasted sales – is based on store’s sales history. 2. adjusted sales – sales is adjusted for unexpected occurrences. 3. stock factor – amount or volume of a product or a raw material needed to serve customer demand for every hundred pesos of sales. SF=Average Quantity of Products Sold Average daily Sales 4. forecast stock – refers to the number of items to be stocked in the store for a given type. FS=Adjusted Sales x Stock Factor of Raw Material 5. ending balance – remaining available stock of items prior to ordering. 6. aily supplies requisition form – is a form used to compute the actual order of daily items. It includes a list of the wet /frozen/bakery items. AO=Forecast Stock  œ Ending Balance The prerequisites of the actual order of weekly supplies are: 1. average daily usage – average daily usage, or ADU, is the average quantity of items sold in one week. It is affected only when there is a change in the weekly sales forecast or weekly sales trend. It does not include bulk orders. ADU =Total quantity of products sold for one week 7 days 2. rdering cycle – is the sum (in days) of the delivery interval, forecast usage coverage and buffer period. 3. stock build up – total usage for the whole length of the ordering cycle. It also represents forecast stock. SB=Ordering cycle ADU 4. par stocking – average quantity of stock needed to sufficiently supply the needs of the store for the whole ordering cycle. 5. ending balance – remaining available stock of supplies. 6. weekly supplies requisition form – is a form used to compute the actual order of weekly items. It includes a list of the wet /frozen/bakery items. Steps in Daily Supplies Planning Step |Activity |Key person | |1 |Gives the daily supplies requisition form to stockman |Production Manager | |2 |Gets the ending balance (EB) by conducting a physical inventory count of the items|Stockman | | |on the list | | |3 |Checks the EB at random to ensure accuracy |Production Manager | |4 |Gets the forecasted from the store manager then writes this on a equisition form |Production Manager | |5 |Computes the Adjusted sales and writes this on a requisition form |Production Manager | |6 |Computes the stock factor (SF) of each item and writes this under the SF column |Production Manager | |7 |Computes the forecast stock (FS) of each item and writes this under the FS column |Production Manager | |8 |Gets the actual order (AO) of each item and writes this under the AO column |Production Manager | |9 |Signs the requisition form in the blank provided. |Production Manager | IV. ANALYSIS OF THE COMPANY’S PRODUCTION PROCESS Forecasting is an indispensabl e tool in the production process of Jollibee Foods Corporation. Demand is forecasted based on the sales of the store for the past periods. This data can be obtained from its sytem called iBOS. This forecasted data is adjusted for some occurrences or factors that might affect their sales in the period that the store is forecasting. This forecast is then translated to production schedules of different products. After making the production schedules, the Production Quality Manager (PQM) performs the supplies planning.Jollibee Corporation has policies and processes concerning supplies planning and requisition. The PQM of each store has the hand on how to go about the planning and ordering of supplies needed for his/her respective store. Jollibee Corporation has already installed a system of ordering supplies needed by its store branches – the AMWS. Jollibee, City of San Fernando branch has the following system of production. The schedule of ordering for wet/frozen supplies is eve ry Monday, Wednesday, and Saturday. Delivery of such has a lead time of 2 days. On the other hand, schedule of ordering for dry supplies is every Tuesday, Friday and Sunday, with a lead time of 3 days.If the PQM Manager has already placed his/her order and there are some unexpected orders that can affect the consumption of supplies, he or she has the benefit of making adjustments to his or her order a day before the delivery date through its system — AMWS. Special Holidays and events are highlighted in the store’s calendar to incorporate these in the determination of demand and to prevent stock out of supplies. If there is really an unexpected bulk order, and the store cannot accommodate such order, the store has the option to decline the order. Otherwise, the store borrows from another store in the area to avoid opportunity loss from that order. V. RECOMMENDATIONOur modern technology is continually giving advances to business organizations. And Jollibee is one of thos e that continue to search for more improvements in their systems concerning their operations. With the case of iBOS, the product quality manager can easily create, modify, inquire and maintain useful data by just a click of a mouse. Once the program/system is entered into the computer, the PQM is supplied with needed information on inventory balance, order listing and sales. Truly, the advantage of this system is to increase the productivity of the PQM and making it accessible to other department managers who might need the above mentioned data in making business decisions.Poor decisions may affect the firm’s profits by requiring expensive corrective actions and may be driven out of business by a much more vigilant competitors. Thirty years of solid experience made Jollibee Corporation produce and adapt the nationwide computer aided system to their advantage. It would not make it as the number one fastfood company in the Philippines if not for its expertise in their productio n. It is therefore recommended that Jollibee Food Corporation to continually improve its production and make use of technology to further enhance its systems. TABLE OF CONTENTS I. Brief History/ Description of the Company II. Marketing Strategy III. Sales Forecasting, Production Scheduling and Materials Requisition Planning IV. Analysis of the Company’s Production Process V. Recommendation

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Appearance vs. Reality in Merchant Of Venice Essay

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Marketing of Mondelez International-Free-Samples-Myassignmenthelp

Question: Discusss about the Sustainable Management and Marketing of Mondelez International. Answer: Introduction Mondelez International is a widely known American confectionary, food and beverage company that produces gum, powdered beverages, confectionery, and biscuits (Berg 2016). The employee strength of the company is about 90,000 and it has been headquartered in USA. The product portfolio of Mondelez International includes several billion-dollar brands like Stride, Trident, Oreo, Cadbury and Halls and with the same; the brand has consumers from 165 different countries (Fernandes, Gupta and Vidyasagar 2016). This paper is going to elaborate on analyzing its macro and micro environmental factors through marketing mix and SWOT analysis. It shall further shed light on the sustainable marketing initiatives taken by this company and will suggest few strategies and principles that it could be used by it in order to improve its business. Discussion Marketing Mix Product The company has large array products and maximum of its products are been gained by its merger with the brand Cadbury. Cadbury has generated a large number of cash cows in its range of products. Perk, Dairy Milk, Bourneville, Five Star, Cadbury clairs are some of the popular products in the chocolate business (Pai and Subramanian 2014). Under the segment of biscuits, the company has launched Oreo in the year 2010 that is indeed gaining a market share at a very rapid pace, covering up more than 100 crores in the revenues. Under the beverage segment, bournvita again is the major leader in the milk additives. Along with that, the mouth freshener or the remedy for cold and cough- Halls, is used by the people all over India. Because of such a huge range of products in its portfolio, Mondelez is one of the leading names in the field of chocolates, all over the world. Price Along with the quality of the product, there comes the price that Mondelez too considers to a great extent. Since the quality of all its products are high as well as the Oreo biscuit and bevarages too requires a continuous marketing in the market to remain on the top, the product price of the Mondelez is also quite high for some products of it (MacGregor et al. 2016). However, for the other products that need less or no marketing, the prices are much low and reasonable enough. Because of its positioning, Dairy Milk is regarded as one of the most premium brands of chocolates, but as its price is much low than the other premium chocolates, it is accepted by near about each of the target segments (Shrivastava 2016). There are varieties of product of Mondelez and depending on the type of consumer who are going to buy them, their pricing are set accordingly. Distribution strategy- The distribution strategy of the company is really fantastic and is at the same time, widespread as well. The product of the company is available in all the urban areas including the A, B and C category of towns. It also follows the same strategy of FMCG. The products are available globally at every vending machines, grocery stores, wholesale clubs, drug stores, malls, hospitals and department stores. It could be bought from the online stores like Big basket, eBay and Amazon as well. It has a very effective distribution network. It has distributed all its products in foreign markets including India. All the major developing countries and cities are covered by the distribution network of the company. Promotion The product promotion of the company is done through television advertisement, magazine advertisements and through billboards. The main aim of the company is to manufacture such products that would be enjoyed by everyone (Mythily 2015). It targets the kids aging from 2 to 15 years to the youngster and old people as well. Most of its advertisements are animated so as to appeal the imagination of the kids. However, the promotion of different product is different. For the promotion of Bourneville, the company has kept a position that- You dont buy a Bourneville, you earn it. The Cadbury celebration has a good customer base, where the chocolates are brought in huge amount and are given to the employers, vendors and clients (SB and Sailaja 2014). marketing. SWOT analysis Strengths Mondelez has built a strong dealer and distributor community within few years of its emergence and this has made the dealers to invest in training their sales executives for pitching different consumers in different unique ways. In has recently invested in the Global Research and Development Hubs in Poland, Brazil, Mexico and India, that is helping them in recruiting better candidates as well as retaining and developing talents across a huge range of fields. As discussed above, it has billion dollar brands such a Cadbury Dairy milk, Oreo, Milka, Trident gum, Halls candy and Toblerone etc. These brand are aiding to revenue for Mondelez (Pai and Subramanian 2014). Weaknesses There is a fluctuation in the EPS (Earning per Share). The EPS was decreased by 76.4% in the year 2016 and was increased by 246.9% in the year 2015. Such a fluctuation suggests that there is unevenness in the execution of the strategies. From the below mentioned graph, it can be depicted that there was a notable decline in the total revenue in the year 2016 by 10.5% and in the year 2015 by 13.5% (Das nair, Nkhonjera and Ziba 2017). Graph: Revenue history of Mondelez (Das nair, Nkhonjera and Ziba 2017) Opportunities There is a significant reduction in the sales of biscuits in Latin America. In the year 2016, it was reduced to 734 million dollars from 1605 million dollars, which was about 54%. Hence, the company can increase its sales of biscuit in Latin America.. The company can also diversify its product portfolio by adding into it other segments such as that of snacks. Mondelez can expand its business in other developing nations (Leonidou, Katsikeas and Morgan 2013) Threats The growing strengths of the local distributers Increase in competition in the modern business market among the competitors, some of its major competitors is Mars, Hershey and Cargill and they truly have a powerful brand reputation in the market (Leonidou et al. 2013). The cost of the products used to make the company products is rising along with increase in fuel cost, labor cost, distribution cost etc (Tate et al. 2014). This is resulting in reduction of the margins of the brand. Company position among the other three Among Barry Callebaut, Hershey and Cargill, Mondelez is ranking number two after Hershey. It is the second leading chocolate manufacturing companies after Hershey. Sustainable marketing principles The company has launched a website for its customers called the DearCadbury.com, with an aim to make its customers aware regarding ethical sourcing and the environment (Sakas, Vlachos and Dimitris 2014). Targeted at the customers, schools and its own workers, Mondelez is making sustainability as major part of its long-term strategy with a hope that the website will reflect this. The company also considers the needs of each of its customers, right from the kids to the older ones or say, from the impulse purchase to the family treats (Casadesus, Masanell and Zhu 2013). Mondelez designs its products to coincide with the Easter, Christmas, Fathers and Mothers day and various other calendar landmarks. Cadbury also uses the Choose Cadbury marketing strategy in order to encourage a relation between these events and the chocolates. Furthermore, the company follows distribution strategy. Though the company is following FMCS, still it is unable to make its products available in some of the urban and rural regions. However, it makes its products available through the CF from the wholesaler or the retailers to the end users and this is a three tier distribution approach. Conclusions From the above analysis it is clear that Mondelez is indeed a leading American confectionary, food and beverage company that has the potential to become the top most company in the list of the best food and beverage companies. However, based on the above analysis there are few recommendations made below: Single marketing strategy is not sufficient in order to achieve the strategic objectives in such a contemporary business environment. Hence, Mondelez should apply the mixture of strategic marketing models whose optimal combination would rely on individual conditions in particular to targeted markets of the individual. It must differ in its strategic approaches depending on different individual market. References: Berg, B., 2016.As sweet as it gets: Corporate social responsibility in the confectionery industry(Doctoral dissertation, Quinnipiac University). Casadesus?Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), pp.464-482. Das Nair, R., Nkhonjera, M. and Ziba, F., 2017. Growth and Development in the Sugar to Confectionery Value Chain. Fernandes, S.F., Gupta, P. and Vidyasagar, A., 2016. Cadbury IndiaSweet Turning Sour.Ushus-Journal of Business Management,15(4), pp.37-54. Leonidou, C., Katsikeas, C., Morgan, N. 2013 "Greening" the marketing mix: do firms do it and does itpay off?. Journal of the Academy of Marketing Science, 41(2), 151-170. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. MacGregor, J.F., Liu, Z., Bruwer, M.J., Polsky, B. and Visscher, G., 2016. Setting simultaneous specifications on multiple raw materials to ensure product quality and minimize risk.Chemometrics and Intelligent Laboratory Systems,157, pp.96-103. Mythily, G., 2015. A SURVEY ON CONSUMER BUYING BEHAVIOR AND BRAND AWARENESS OF CADBURY AMONG STUDENTS IN SCHOOL AND COLLEGE CANTEENS IN CHENNAI.International Journal of Management Research and Reviews,5(12), p.1204. Pai, V.S. and Subramanian, R., 2014. Kraft Foods, Inc. in IndiaThe Cadbury Acquisition.Asian Case Research Journal,18(02), pp.371-399. Sakas, D., Vlachos, D. and Nasiopoulos, D., 2014. Modelling strategic management for the development of competitive advantage, based on technology.Journal of Systems and Information Technology,16(3), pp.187-209. SB, P. and Sailaja, M.V., 2014. Consumer Involvement in Brand Positioning (A Study on ITC FMCG Products at Organized Retail outlets).International Journal of Scientific Research and Management,2(6). SHRIVASTAVA, A.K., 2016. COMPARATIVE ANALYSIS OF FAST MOVING CONSUMER GOODS: AN EMPIRICAL ANALYSIS OF CADBURY AND NESTLE.Global Journal of Multidisciplinary Studies,5(3). Tate, W.L., Ellram, L.M., Schoenherr, T. and Petersen, K.J., 2014. Global competitive conditions driving the manufacturing location decision.Business Horizons,57(3), pp.381-390.

Writing Style Scarlet Letter Essay Example

Writing Style Scarlet Letter Essay Perhaps the foremost purpose of The Scarlet Letter is to illustrate the difference between shaming someone in public and allowing him or her to suffer the consequences of an unjust act privately. According to the legal statutes at the time and the prevailing sentiment of keeping in accordance with a strict interpretation of the Bible, adultery was a capital sin that required the execution of both adulterer and adulteressor at the very least, severe public corporal punishment.Indeed, even if the husband wanted to keep his wife alive after she committed adultery, the law insisted that she would have to die for it. It is in this environment that Hester commits adultery with Dimmesdale, but we come to see that the public shaming cannot begin to account for all the complexities of the illicit relationshipor the context of it. What Hawthorne sets out to portray, then, is how the private thoughts, the private torture and guilt and emotional destruction of the people involved in the affair, are more than enough punishment for the crime.We wonder whether the state or society has any right to impose law in private matters between citizens. Does adultery really have no impact upon the lives of others? If not, it should not be seen as a crime against the village. A more charitable reading of the Bible would come later in reflections on the New Testament interpretation of adultery law, namely, that the public need not step in to punish a crime when we ourselves have our own sins to be judged. Each person suffers enough already for his or her own sins. The Scarlet Letter has an incredibly unique style.Hawthorne uses key writing styles to get the main themes across in his novel: natural law vs. conventional law. Hester broke a conventional law, but she did not brake a natural law. Hawthornes style is Vague at best. There are many passages in the novel that are left open to interpretation, making the Scarlet Letter romantic. Hawthorne asks many rhetorical questions throughout the passages, incorporating readers even more into the novel. Also, he has exceptional grammar usage, carefully placing multiple commas, elongating his already complex sentences.Hawthorne incorporated various sentence structures into his novel, like the parallel construction with correlative conjunctions. He places contradictory phrases throughout his sentences, creating a sense of mystery. He has an accelerated vocabulary usage, at times stopping the reader in his or her tracks to define the word. Hawthorne wrote this novel around 100 years after the time period that the novel takes place in, so readers would need some explanation on the culture.Hawthorne incorporates a unique narrator position, randomly having statements in the passage. Hawthorne also displays a strong use of symbols. In order to show the importance of such symbols, it is necessary to use many figures of speech. There are passages where Hawthorne will use personification to make nature come alive and heed to Pearl , Hesters daughter. Hawthornes unique language makes him capable to pursue unique routes to enter the readers and capture their minds.